Golf Course DMO

Problem

A Rocky Mountain-based DMO was looking to create an online strategy to showcase the highlights, features, and various experiences offered by the multiple world-class golf resorts under its umbrella.

Some of these resorts had dabbled in social media in the past, while others were completely new to the worlds of Instagram, Facebook, and Twitter.

Strategy

The Marketing Girl partnered with another local agency to put together a cohesive, holistic strategy that played to the strengths of each golf resort that made up this prestigious DMO.

From creating content, providing photo assets, and interviewing GMs and course pros alike, The Marketing Girl worked tirelessly to provide content and direction that was always a hole-in-one.

Results

Ultimately, the social media accounts were revolutionized with spectacularly branded graphics and engaging copywriting that built an engaged community, bringing in new leads and substantial website traffic.