A Marketing Strategy is a Must-Have for Success
Ignore the benefits of a solid marketing strategy at your peril! Marketing cannot be about guesswork: there are real dollars and cents involved and it is perfectly logical to want…
Classic Christmas Lessons: On Santa Claus and Brand Loyalty
This has been a fun tour of classic Christmas tales! I’m going to end off on the most iconic of all: Santa Claus. As a character that was originally created…
Crafting Your Branding Voice
When developing your branding voice consider the following adjectives. Take a look through this list and choose as many words as you can that speak to your brand. Next, pare…
Spring Cleaning: SMART Goal Check-Up
We’ve made it through what was, for many of us, a long and brutal winter. The sun is finally beginning to peek from behind the grey clouds, colors are returning,…
Imagine Yourself Here: Lessons from IKEA
Last weekend, a friend and I, kids in tow, were running errands at midday. We planned to drop by the farmer’s market before heading to the local IKEA, and needed…
A Internet-Free Coffee Shop: Time Warp or Niche Marketing Strategy
I recently found myself in what felt like a time warp: I’d gone to a coffee shop to get some work done, only to discover that there was no wi-fi…
New Year, New Goals: Measuring Marketing Metrics & Success
We are now at the end of our New Year, New Goals series and I think one of the most important parts of the process – measuring your marketing metrics…
New Year, New Goals: Building Your Marketing Toolkit
Once you’ve set a specific SMART goals for 2015 and have outlined an activity plan for your goals, it’s time to consider what tools you’ll need and how to maximize…
New Year, New Goals: Activity Plan (s)
Now that you’ve set your SMART goals for 2015, we’ll talk about how to create and implement a useful activity plan for each of your new campaigns, to ensure the…
New Year, New Goals: Setting Your 2015 SMART Goal
For the goal-oriented, January can be a very exciting time. Resolutions for the new year can leave us feeling optimistic and enthusiastic about meeting new challenges, but many of us…
