A Complete Guide to Writing Your Best Blog Post Ever
Just like the heaviest weight you’ll manage during your workout is always going to be the gym door, the hardest word of a blog to write is always the first…
Content Marketing Isn’t Scary. Conquer Your Fear.
So you want to build your content, but where do you start? What is content marketing strategy? Basically, it means how to develop your marketing content strategically and using it…
But… Where Does the Content Come From?
How to Find Social Media Content for Your Business When you first start to plan out a social media calendar for your business, or maybe after a couple of months…
Your Excuses for Not Blogging Are Bull
There are 1,001 reasons that business owners don’t feel their business needs a blog, and trust me, I have heard them all! You’re not a writer. You don’t know what…
What’s Your Story? Writing a Press Release
When writing a press release for your product, service or cause, it’s important to remember that your prime objective is to identify the backbone of the story and then tell…
Headlines: 5 Reasons They’re the Hardest Working Part of Your Blog
I like to think of my blog headlines as the doorstep to the rest of my post. If I want readers to cross the threshold and enter the room, I’ve…
How Often Should I Blog? 5 Things to Remember When Deciding Blog Frequency
I have been blogging for a many years now, and one of the most important elements I had to figure out the start – and that clients with blogs often…
How to Use a Blog Post as a LinkedIn Article
With LinkedIn providing a platform for users to write articles and publish their experience to share with their connections, it is no surprise people are itching to get writing. But…
5 Reasons to Make Newsletters Part of Your Marketing Plan
Here at The Marketing Girl, newsletters are among our most engaging methods of connecting with current and potential clients. Have you considered an e-mail newsletter as part of your marketing…
7 Reasons Your Newsletter Should Be Monthly, Not Quarterly
Many clients ask me what frequency they should do a newsletter and my answer is always the same – a minimum of monthly! Communication with your clients is key to…
