Hashtags: Surprisingly Powerful When Used Correctly
Feeling hazy about hashtags? Uncertain how they can benefit your business? Using them blindly and hoping for the best? It stops now! Once you know the reason for hashtags, how…
Don’t Over Extend Yourself on Social Media
As you create your business’ social media marketing plan, it can be tempting to try to be every-where at once, posting often on all platforms. But while your initial enthusiasm…
#AutomationFails on Twitter
Marketing in today’s world is tough — I am the first to admit it. Today, we market on way more channels (offline and online), monitor, engage and track everything yet…
Three Ways to Deal With Social Media Controversy
Social media is a powerful tool that many people use as a megaphone to share their ideas and thoughts. This has given individuals a new voice that can be heard…
How to Use Facebook Video Marketing
This is blog is my takeaways from Social Media Examiner Success Summit 2015 (#SMSS15) session with the amazing Amy Porterfield (@amyporterfield) and one of my favorite social media experts. Facebook…
The Ins and Outs of Advertising on Twitter
We’ve recently discussed about how to effectively use social media advertising with tactics for both Facebook and LinkedIn. Now it’s time to chat about how to reach your audience with…
The Dark Post Rises – How to Use Facebook’s Advertising Tool
Let’s talk about dark posts. Are you scared yet? Don’t be! It sounds ominous, but it’s actually something you can use for good. What are dark posts? Simply put, dark…
Advertising on LinkedIn – Your Secret Weapon
If you’re browsing LinkedIn and wondering what the purpose is beyond recruitment and sales prospecting, you have yet to tap into one of the popular networking site’s most promising features:…
Boosted Posts or Paid Ads? : Comparing Facebook Marketing Tools
As a free-to-start marketing tool with a built-in, highly active community, Facebook’s Pages are unparalleled. As discussed in previous posts, Facebook’s comprehensive statistics and demographic reports are incredibly valuable, providing…
Getting the Most Out of Social Media Analytics
Many people are intimidated by terms like “analytics” and “optimization.” The process of learning how to use these tools to boost the reach of your content and advertising campaigns can…
