Putting Your Best Foot Forward: Manners on Social Media
As my young son is beginning to grow out of his toddler years and into childhood, one thing we’ve been constantly working on with him is his manners. That being…
Sparking Conversations on Social Media
Whenever I go to a networking event, it seems like there are two groups of people you always run into. The first sort is content to be there on the…
Determining Your Social Media Frequency
As a Social Media Strategist, I spend lots of time on the internet – and on Facebook, in particular. I always love taking a minute at the beginning of the…
Nine Best Practices to Maximize Your Facebook Interaction
Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at…
Allocating Social Media Posts For Multiple Target Audiences
I recently wrote about the importance of determining your target audience in order to keep your marketing and posts focused. Further to this post, I’d like to examine how you…
Comparing Analytics
You’ve done all the right things: you’ve examined the best platform options for your business; you’ve started only as many social media accounts as you can consistently manage; you’ve created…
Hashtags: Surprisingly Powerful When Used Correctly
Feeling hazy about hashtags? Uncertain how they can benefit your business? Using them blindly and hoping for the best? It stops now! Once you know the reason for hashtags, how…
Don’t Over Extend Yourself on Social Media
As you create your business’ social media marketing plan, it can be tempting to try to be every-where at once, posting often on all platforms. But while your initial enthusiasm…
#AutomationFails on Twitter
Marketing in today’s world is tough — I am the first to admit it. Today, we market on way more channels (offline and online), monitor, engage and track everything yet…
Three Ways to Deal With Social Media Controversy
Social media is a powerful tool that many people use as a megaphone to share their ideas and thoughts. This has given individuals a new voice that can be heard…
