How to Run a Successful Facebook Contest
Whether you already have a Facebook presence or are trying to increase your social media reach, running a contest is a great way to bring in new business and re-engage…
Social Media 101: Instagram – Strengths & Weaknesses
What is Instagram? Owned by Facebook, it’s quickly become the MOST popular platform for women and teens by a margin of 2 to 1 in terms of actual time spent…
5 Elements of the Perfect Tweet
What makes a tweet get retweeted or totally overlooked? Sometimes it is the timing it is sent out or the audience but most of the time, it is content and…
Social Media 101: Google+ Demographics, Strengths & Weaknesses
What is Google+? The easiest answer would be “it’s a lot like Facebook” but that would be incorrect. Google+ leverages all of the other Google services all in one into…
7 Reasons Your Newsletter Should Be Monthly, Not Quarterly
Many clients ask me what frequency they should do a newsletter and my answer is always the same – a minimum of monthly! Communication with your clients is key to…
What is Your Content Style?
It may be a little known secret that there are different types of content style That can help you achieve different objectives and hit different markets. Which one are you…
Competitors or Business Allies – Your Choice!
Can competing businesses co-exist? My answer is a definite YES! It is all how you view “competition”. When you have a strong unique selling proposition (USP) or one thing that…
Marketing Resources: 9 Sites You Want to Check Daily
For all of you marketing DIYers or people who thrive on learning marketing news for themselves, this list is for you. Many people ask me what websites I keep up…
How to Find Your Business Mojo
Your unique selling proposition (USP) is truly the mojo of your business! Here is why do you need to know yours: A USP is something every business has – it…
Creating Content That Fits Your Brand
When creating content for your marketing, it is important to use strategic words and images that will best illustrate your brand and key messages. It is the images and words…
