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The Marketing Pioneer – Lighting Your Way
  • message that clicks
    Brand Igniter | Marketing Strategy

    Getting Your Message to “Click” Quickly

    April 7, 2020April 25, 2023

    Lately, I’ve been able to take a step back from my business to spend time with my family. Something I’ve really grown attached to are the outings we’ve been able…

    Read More Getting Your Message to “Click” QuicklyContinue

  • Profile Picture Logo
    Social Media | Social Media Management

    Profile Picture: Using Your Company’s Logo?

    March 3, 2020April 28, 2023

    I don’t normally make a habit of cruising the mall with my son. He sees the mall as less of a place to buy things and more of a cruel,…

    Read More Profile Picture: Using Your Company’s Logo?Continue

  • Overcoming
    Entrepreneurship

    Workplace Abuse and Entrepreneurship: Overcoming It

    February 18, 2020April 28, 2023

    Abuse within professional relationships is a tricky subject to tackle and overcoming it is even deeper. The writing process behind these articles has been a bit of an emotional one….

    Read More Workplace Abuse and Entrepreneurship: Overcoming ItContinue

  • Entrepreneurship
    Entrepreneurship

    Workplace Abuse and Entrepreneurship: Handling a Difficult Situation

    February 11, 2020April 28, 2023

    During our last blog, we tackled the tough subject matter of workplace abuse in professional relationships. We addressed how to spot the red flags that might indicate you’ve got an…

    Read More Workplace Abuse and Entrepreneurship: Handling a Difficult SituationContinue

  • workplace abuse
    Entrepreneurship

    Workplace Abuse and Entrepreneurship: The Warning Signs

    February 4, 2020April 28, 2023

    Whenever I visit a doctor’s office, a bank, or even a fast-food drive-thru, I’ll often encounter signs that state plainly, “Abusive behaviour or language toward our staff will not be…

    Read More Workplace Abuse and Entrepreneurship: The Warning SignsContinue

  • Raising Your Rates
    Entrepreneurship

    How to Raise Your Rates Without Sticker Shock

    January 7, 2020April 25, 2023

    You work hard. Really hard. You receive excellent feedback from your clients and customers on a regular basis. You’re constantly burning the midnight oil to make sure everything is taken…

    Read More How to Raise Your Rates Without Sticker ShockContinue

  • Key Messages
    Brand Igniter | Marketing Strategy

    Choosing Your Key Messages

    December 3, 2019April 28, 2023

    Recently, I had the opportunity to visit the beautiful, rugged Rocky Mountains. Between the stunning scenery all around and the cool crisp mountain, I was left feeling recharged and inspired….

    Read More Choosing Your Key MessagesContinue

  • Client Processes
    Sales and Business Development

    Client Processes and Finding Creative Solutions

    November 5, 2019July 19, 2022

    As a businessowner, it can be a challenge to shut down the entrepreneurial part of my brain. On the one hand, this has the tendency to drive me (and my…

    Read More Client Processes and Finding Creative SolutionsContinue

  • Welcoming Our Newest Little Team Member, Leah!
    News

    Welcoming Our Newest Little Team Member, Leah!

    July 2, 2018July 19, 2022

    There’s always something fun and exciting going on here at The Marketing Girl and in the life of entrepreneurship, but these past few months have seen the onboarding of a…

    Read More Welcoming Our Newest Little Team Member, Leah!Continue

  • Putting Your Best Foot Forward: Manners on Social Media
    Social Media | Social Media Management

    Putting Your Best Foot Forward: Manners on Social Media

    July 2, 2018July 19, 2022

    As my young son is beginning to grow out of his toddler years and into childhood, one thing we’ve been constantly working on with him is his manners. That being…

    Read More Putting Your Best Foot Forward: Manners on Social MediaContinue

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