Classic Christmas Lessons — What I’ve Learned From Scrooge About Client Relations
Ebenezer Scrooge has been held up as an example to us all since Charles Dickens wrote A Christmas Carol in 1843. This wretched (but rich) miser of a man learns…
How Poor Customer Service Can Provide Valuable Business Insight
In recent months, I’ve started to notice how many of my personal, real-life experiences provide valuable business insight and lessons. As I become more involved with clients and move further…
How to Use Facebook Video Marketing
This is blog is my takeaways from Social Media Examiner Success Summit 2015 (#SMSS15) session with the amazing Amy Porterfield (@amyporterfield) and one of my favorite social media experts. Facebook…
What’s Your Story? Writing a Press Release
When writing a press release for your product, service or cause, it’s important to remember that your prime objective is to identify the backbone of the story and then tell…
My Big Client OOPS & How I Fixed It
Have you ever had that sinking feeling in the pit of your stomach when you are reviewing something for a client and then a situation comes to light where all…
Headlines: 5 Reasons They’re the Hardest Working Part of Your Blog
I like to think of my blog headlines as the doorstep to the rest of my post. If I want readers to cross the threshold and enter the room, I’ve…
Crafting Your Branding Voice
When developing your branding voice consider the following adjectives. Take a look through this list and choose as many words as you can that speak to your brand. Next, pare…
How Often Should I Blog? 5 Things to Remember When Deciding Blog Frequency
I have been blogging for a many years now, and one of the most important elements I had to figure out the start – and that clients with blogs often…
The Ins and Outs of Advertising on Twitter
We’ve recently discussed about how to effectively use social media advertising with tactics for both Facebook and LinkedIn. Now it’s time to chat about how to reach your audience with…
The Dark Post Rises – How to Use Facebook’s Advertising Tool
Let’s talk about dark posts. Are you scared yet? Don’t be! It sounds ominous, but it’s actually something you can use for good. What are dark posts? Simply put, dark…
