Advertising on LinkedIn – Your Secret Weapon
If you’re browsing LinkedIn and wondering what the purpose is beyond recruitment and sales prospecting, you have yet to tap into one of the popular networking site’s most promising features:…
Customer Service – WestJet for the Win!
What do you get when you combine a teething 10 month old baby, a nervous mother traveling solo, a WestJet Boeing 737 plane and a 6 AM flight? You get…
How to Use a Blog Post as a LinkedIn Article
With LinkedIn providing a platform for users to write articles and publish their experience to share with their connections, it is no surprise people are itching to get writing. But…
4 Entrepreneur Lessons You Need to Know
I have run The Marketing Girl for nearly four years and learned many valuable entrepreneur lessons along the way. Some are no-brainers, but some were learned the hard way. I’m…
Coincidences Don’t Exist in Business
I consider myself a trusting person (maybe too trusting sometimes in a city like Calgary). What can I say? I was raised in Regina in a neighborhood where no one…
Boosted Posts or Paid Ads? : Comparing Facebook Marketing Tools
As a free-to-start marketing tool with a built-in, highly active community, Facebook’s Pages are unparalleled. As discussed in previous posts, Facebook’s comprehensive statistics and demographic reports are incredibly valuable, providing…
Spring Cleaning: SMART Goal Check-Up
We’ve made it through what was, for many of us, a long and brutal winter. The sun is finally beginning to peek from behind the grey clouds, colors are returning,…
Imagine Yourself Here: Lessons from IKEA
Last weekend, a friend and I, kids in tow, were running errands at midday. We planned to drop by the farmer’s market before heading to the local IKEA, and needed…
5 Reasons to Make Newsletters Part of Your Marketing Plan
Here at The Marketing Girl, newsletters are among our most engaging methods of connecting with current and potential clients. Have you considered an e-mail newsletter as part of your marketing…
Getting the Most Out of Social Media Analytics
Many people are intimidated by terms like “analytics” and “optimization.” The process of learning how to use these tools to boost the reach of your content and advertising campaigns can…
