Sparking Conversations on Social Media
Whenever I go to a networking event, it seems like there are two groups of people you always run into. The first sort is content to be there on the…
Determining Your Social Media Frequency
As a Social Media Strategist, I spend lots of time on the internet – and on Facebook, in particular. I always love taking a minute at the beginning of the…
How to Identify and Market Towards Your Target Audience
I’ve talked before on this blog about why it’s important to identify your target audience, but today, I’m going to take a moment to delve a little bit deeper into…
Nine Best Practices to Maximize Your Facebook Interaction
Facebook is constantly making changes to its layout, newsfeed, and timeline – it’s enough to make your head spin! That being said, working with Facebook is something we’ve been at…
The Spirit of Giving: Show Your Gratitude
The spirit of giving, when we look closely, is all about gratitude. We give gifts to show our gratitude for our loved ones and because we want to see them…
Collaboration Is the Spirit of Giving
The spirit of giving is, at its heart, the joy of giving — seeing the recipient enjoy our gift, giving to make the world a better place, that warm feeling…
5 Tips for Entrepreneurs… From Toddlers
If you’ve ever had a conversation with a toddler, you know that what sounds like gibberish to the untrained ear often hides surprisingly insightful, funny or touching messages from these…
Challenge: Be a Changemaker
I was at the mall recently with my son, Lucas, taking a play break in the safari-themed toddler play area, when he did something that immediately got me thinking about…
We Can Become Our Idols
Who are your business idols? We all have those people we look up to — not celebrities, necessarily, but the movers and shakers within our industry whom we greatly admire…
Allocating Social Media Posts For Multiple Target Audiences
I recently wrote about the importance of determining your target audience in order to keep your marketing and posts focused. Further to this post, I’d like to examine how you…
